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Truu Aveda Salon (http://www.truusalon.com) has announced their awards for best spa/salon, best haircut and best hair color service in Hollywood by the reader’s of the Hollywood Gazette. In the annual “Best Of” contest, readers vote for their favorite businesses. Their superior customer service and relaxed atmosphere enhances the Truu Salon experience. “Truu Salon eases their clients into a spa-like beauty day where clients can decompress, rather than a rushed haircut,” said the Hollywood Gazette. Truu Salon is an Aveda Concept Salon carrying the entire line of Aveda products including hair care, skin care, body care and makeup. With a talented staff and a superior line of products, their Mission at Truu Salon is to “Embrace, Enhance, and Empower the True Beauty in You.”
Truu was proud to have been chosen to do the hair and makeup for the “Real Housewives of Hollywood.”
Summertime is finally here and with it comes the smell of chlorine and sunscreen. While you may be used to protecting your face and body from sun damage, did you know that the sun’s rays can also damage your hair? Leaving your lovely locks unprotected can result in them looking dry, frizzy, thin, or even faded and lacking luster. Take action now and defend your mane with Aveda’s new three-part Sun Care collection. After you’re done swimming in the pool or sunbathing by the beach, shower off with Aveda’s Sun Care Hair and Body Cleanser. This color-safe shampoo gently and effectively removes chlorine, salt and product build-up, while helping to maintain moisture balance. Blondes – this shampoo also removes that awful green discoloration from your beautiful tresses, so go ahead and jump in the pool! Once a week after shampooing, follow up with Aveda’s Sun Care After-Sun Hair Masque. This intensive, two-minute cream masque restores sun-exposed hair. It also moisturizes and protects tendrils from free radicals, using an anti-oxidizing blend of green tea extract, certified organic sunflower seed oil and vitamin E. This masque will not only protect your hair, it will nourish it and keep your locks healthy, soft,
If you noticed that your hair has become lifeless, brittle, and frizzy, you are most likely suffering from dry hair. Living in a dry or windy climate, swimming, spending time in the sun, using curling irons and blow dryers, coloring, highlighting, or otherwise chemically treating your tresses can leave you with dry locks and bad hair days. To prevent damage, Aveda has some safety measures you can take to have beautiful, healthy hair. Begin by selecting a moisturizing shampoo and conditioner. Aveda has a great Dry Remedy™ Moisturizing Ritual Kit that contains a shampoo, conditioner, and masque, and was one of 8 groundbreaking products honored with Gold-level Cradle to Cradle certification. This collection is formulated to penetrate and transform even the driest, most brittle hair to soft, supple, touchable locks. Used all together, this collection instantly improves dry hair up to 63%. Be careful not to shampoo your hair too frequently either, otherwise you’ll wash away your lock’s natural oils that help combat dryness. Always follow up with a conditioner, and use the hair masque once a week to lock in moisture. It’s also best if you try to limit your use of hot styling tools like blow dryers and


Truu Salon